Project:

cang.eco

Role:

Art Direction

Content Creation

Project Management

Credits:

Nada Allouch

MindStudio

OBJECTIVE

Spark interest and curiosity around a new sustainable startup

cang.eco is an impact first movement devoted to making clean and green living accessible and affordable to everyone.

The company started out as a challenge-based community app, and later transformed into to a sustainable marketplace.

Throughout their journey I worked with them on various projects including producing creative content, managing freelancers, and helping them set up processes to ensure that marketing and design departments work together effortlessly.

Explore some of the work we did together below.

Video by MindStudios

Clean & Green made easy

When I first collaborated with cang, they were building a community-driven app based on sustainable challenges. While they were still developing the app, I was contracted to create an awareness video introducing the ‘Clean & Green’ concept. I was in charge of:

Talent sourcing & coordination
Storyboarding & art direction
Project management

Soon after the launch, the company decided to refocus. I continued to work with the team and led the projects below.

Cleaning products have never looked so good

cang.eco pivoted towards subscription based shopping carts with curated household products. Customer research showed that subscription models were strongly related to perceived value, aesthetics and experiences, which is why we were tasked with the (nearly) impossible: ‘Make cleaning products fun, trendy and attractive’.

Challenge accepted.

Creative content at its best

I teamed up with Nada Allouch and MindStudios to produce engaging content that would delight and intrigue audiences, and spark online conversations. We built multiple landing pages to showcase the fun visuals and gifs, and tested messaging on various platform.

Nada also ran a creative paid campaign focused on lead generation. The campaign ran from April 1st — April 30th, these were the results: