Project:
Space.Talks
Role:
Project Co-Lead
Marketing Strategist
Creative Direction
Project Manager
Credits:
Nada Allouch
Iason Chatziioanou
Michel Lopez
Nelka Caceres-Rivera
OBJECTIVE
Create an interactive experience that attracts and inspires students and professionals looking to upskill during quarantine.
Space.Talks webinars is a 6-part series for the innovative, future minded and change-hungry.
Focused on Design, Technology and Entrepreneurship, the series invited top industry leaders to share their experience and insider’s knowledge.
The goal was to explore the most in demand skills in the world today, and to inspire participants to innovate, automate and disrupt the industries of tomorrow.
As part of the series, we offered unique value like personalised certificates of participation, a special digital gift from the speaker and a chance to win a free 3-week module at Harour.Space University.
2588
Participants
40+
Nationalities
6
Industry Experts
5
Partners
My Role
I worked closely with the core marketing team to develop and manage the project from concept development to implementation.
An integrated online marketing strategy helped us engage and build relationships with a global audience. By teaming up with like-minded brands in both Europe and Asia, we increased awareness around our Bangkok and Barcelona campuses.
My responsibilities included:
Selecting and coordinating with speakers
Building an integrated marketing strategy
Planning and managing the editorial calendar
Identifying and managing partner relationships
Project Management
Within the first 3 weeks of campaigning organically, we received more than 2000 new leads.
